" Chaos ... contains higher order potential. Like the ... Chinese symbol for crisis, it is pregnant with potential opportunity and also with potential disaster. Learning how to deal effectively with business chaos is ... an inevitable new management skill today. This is not suprising. When its life supporting environment changes suddenly, any purposeful organism, or business organisation, which depends on that environment, must be able to adapt.
When these environmental changes are fundamental, creative adaptation is required. This often means a journey into the unknown. If it is to survive, the organisation unit must leave its former state of ordered structure and efficient habits, pass through a turbulent unpredictable phase of creative experimental chaos ... " (Rowley & Roevens, 2007, p.25)
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